Following its 2009 bankruptcy and me e rgence from the me sa as a leaner, keener organisation, General Motors, we know today is very different from the car manufacturer who bled for billions of dollars every month in 2008. It is good news because money to lose such compensation is a recipe for disaster, me thing so GM wasn't able to maintain, threaten its existence and affect economies and workplaces around the world.
Today, GM has freed much of its weight kill with four brands-Pontiac, Saab, Saturn and me Hum r-shut down, sold or are ignored. Today's GM consists of Cadillac, Buick, Chevrolet and GMC Opel, with Vauxhall, Holden and GM/Daewoo as further GM brands peculiar to certain markets. Fewer brands should benefit the huge car manufacturer that then silently increase markets from China to Europe to North me A rica.
But GM has what it takes to thrive or even survive in the long term? It is a matter of debate that other automakers as Toyota, Ford, Volkswagen and Hyundai have used GM's accidents to cheat me customize rs from a me-ti: industry leader. Its position is still much better than Chrysler's bankruptcy filing whose own 2009 has left the company, much less on totally dependent on its loan of Fiat's life.
To this end, "I've me in co with four areas in which GM will need either to improve or make good progress with what they have already been on the market:
small cars-GM Chevrolet Cruze rolling out across the globe with North me a Costa Rican market to its new compact vehicles in 2010. The car is a comprehensive me nt improve over the Chevy Cobalt and will immediately return to 40 mpg highway for the best in me nt seg fuel mileage. Expects the Cruze will compete well against the Ford Focus, Toyota Corolla and Honda Civic, among the best-selling cars in this class. But what GM has not-yet-is a strong competitor with subcompact Ford Fiesta is likely to dominate this me seg nt when displayed stateside in 2010.
luxury brand-Cadillac retained before Lincoln, but me both Costa Rican luxury brands Audi, BMW, trail me rcedes, Infiniti, Lexus, in its quest for me fresh fit. The Cadillac CTS is the jewel in the Caddy fleet with SRX crossover offers a good alternative to the line Lexus RX. But the STS and Escalade DTS is obsolete and is clearly a vehicle for another me ti. GM updates its luxury fleet to its global rivals?
Buick Blahs-in China, Buick is by far the best selling GM brand, but in Northern me a rica brand has seen better days. LaCrosse is all new, Regal is on the road, while the enclave is a hit. But Lucerne is signed and the Buick is thin and in need of me so decent new product. Buick brings still tanks belonging to granny set, images that are causing me rs fit to look elsewhere.
GM Europe-2009, GM announced that they would Opel sell (and Vauxhall), reversing lamp course later in the year. Opel is too important for GM's small car designs let go while Europe remains a strong market for the car manufacturer. Head winds, however, strengthen me that governs nt incentives (scrappage programs) co me end while Ford and Volkswagen continue strengthening over the entire continent.
I am personally not GM is going away. China sales are strong, North me A Costa Rican market rebounding, while cutting cost have made it more effective. GM needs more hybrids, Chevy Volt has to sell well and other techniques must me e-merge data sources to help your company remain competitive.
In the short term, look for GM to continue to grow, gain market share. But three to five years, the car manufacturer has to take a leading role in several me seg nts or risk to get run off the road by a stronger competition.
Matthew c. Keegan is a freelance writer who lives in North Carolina. Matt is a contributing author for the soil Dynamics a aftermarket supplier cool parts including tail lights and fenders.
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