Thursday, February 17, 2011

Would you really rather have a Buick?


Car-brand go, is just a shell of Buick itself. My me nt State not me ant to insult GM's premium brand, sandwiched between the Cadillac and Chevrolet and designed to appeal to me rs adapt to so me on the traps of a luxury model without having to pay high price.

Rather, Buicks problems traced to GM's brand expansion taken until the last few years eight North me A Costa Rican trade mark dilution and reduces the power of their other brands. After its bankruptcy and restructuring in 2009, GM throw four of these marks that me have ant as it could begin repair Buick and its three remaining brands: Cadillac, GMC and Chevrolet.

Buick is a hot seller in China, thanks to its history goes back to the 1920s, when a Chinese emperor first rode in a Buick model. The positive impression was left with the Chinese Communist rule which, despite re me mbered years later, when GM was restored to mark a Buick was a car worth buying. Buick sale is today more me ti s bigger in China than in the North me a rica, lends credibility to the mark at least in sight in Chinese me r consu.

Buick in China also offers many more models than Buick in North me rica (A) that it does not have to compete with other GM brands. Stateside, offered only four Buick models currently, with more planned to roll out the next few years. Read on for an overview of Buick fleet and the significance of each model.

Lucerne-of all four model lines, Lucerne is the most ancient of them all. Borrowing technology prevalent during the beginning of the 1990s, driven this full size front wheel drive sedan of its front wheel. The body is elegant and the car is an inexpensive alternative to pricey Cadillac DTS, but share nothing with its high-end cousin. A 3.9 L V6 powers this five or six occupants, but paired with a dated four-speed automatic gearbox it only produces horse 227 power, performance numbers from a bygone era. Sure, the car is well equipped, but two tons of front wheel drive cars not exactly useful for their governance, a weakness that has helped to keep the Lucerne sales down. Which way down.

LaCrosse-less than alfalfa, but larger than most medium-sized sedans, LaCrosse was all new for 2010 and has benefited from its new body style, engine choices including 3.0 l and 3.6 L V6s and a newly released 2.4 L I4. All engines are paired with six-speed automatic gearbox. 255 horse producing power, gives five passengers horse model 255 power or 280 more V6. If you want economy, four cylinder will produce about 30 mpg on the highway, but me 's co at the expense of moving almost two tons me of speech road. Imagine rain st on this engine when five persons transported.

Enclave-eight passenger crossover model should be considered as the flagship for Buick fleet, a car that could easily have been sold as a Cadillac instead. Don't think for a me mo nt which has not been lost on Cadillac dealers who would prefer to sell me thing so less bulky (and blingy) than Escalade. Located at the front or all wheel drive, the enclave offers only an engine of choice: a 3.6 L V6 mated to a six-speed automatic transmission. But the vehicle manufactures horse 288 power, a direct injection that effectively work with in order to squeeze every bit of power out. Lots of goodies contained in the enclave including rear backup ca me ra, Bluetooth connectivity, four-wheel independent suspension, Bose system, the list goes on.

Regal-the newest Buick was built in Germany with plans to start building up there in Canada during the first quarter of 2011. Less than six inches and LaCrosse by so me 229 pounds lighter, this five-passenger sedan offers a 2.4 L I4 engine paired with a six-speed automatic gearbox to deliver 30 mpg on the highway. Buick marketing car with just one trim level, CXL me, ans you'll get a well equipped ago and nothing less. In Europe is sold Opel car that Insignia which was sold here as the next-gen Saturn Aura before GM decided to kill the trademarks of Saturn. Traction control, XM radio, Bluetooth, OnStar and 12-way power seat among the goodies offered by Regal.

Of the four models are the most problematic Lucerne its age. In addition, analyzing, and you will soon realize that both LaCrosse and Regal built on me sa Epsilon platform. In practice, only two offer Buick models of relevance which emphasizes just how lack of product differentiation line Buick really is.

In the 1960s, Buicks motto was: would you really rather have a Buick? With a few models upon arrival is making a case for Buick difficult to do unless you have your heart set on one of its current models. But given that the trade mark appeal to the silver haired set mainly young people who are expected to keep the brand alive for many years not so easily convinced. Until GM strengthens the row of cars with buyers, will shop elsewhere, perhaps leaving the fold GM completely.








Matthew c. Keegan is a freelance writer who lives in North Carolina. Matt is a contributing author for the soil Dynamics a aftermarket supplier cool parts including vertical doors and hoods.


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